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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Role
Roles
Middle
Fulfil
Classic
Entrepreneur
Market

More quotes by Niki Lauda

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You must always be faster and better than the others.
Niki Lauda
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
Niki Lauda
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The air travel industry moves into a new phase every five to six years.
Niki Lauda
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
Niki Lauda
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
Niki Lauda
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
Niki Lauda
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A race isn't won until it's over.
Niki Lauda
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When you have something in black and white, you can deal with it quicker.
Niki Lauda
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
Niki Lauda
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
Niki Lauda
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Vienna is the gate to Eastern Europe.
Niki Lauda
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
Niki Lauda
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Giving up is something a Lauda doesn't do.
Niki Lauda
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You must always aim for further growth.
Niki Lauda
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
Niki Lauda
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
Niki Lauda
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The less you talk, the more time you have for the essential things.
Niki Lauda
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
Niki Lauda
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This aircraft tops everything. All the others look old as compared to this one.
Niki Lauda
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Whenever I see something that challenges me, I take it on.
Niki Lauda