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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Cannot
Care
Detail
Enough
Details
Every
Fast
Mind
Takes
Lasts
Last
Business

More quotes by Niki Lauda

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Whenever I see something that challenges me, I take it on.
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The air travel industry moves into a new phase every five to six years.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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Vienna is the gate to Eastern Europe.
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
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My experience enables me to select the very best pilots in the market.
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To be honest, it is boring to talk about winning.
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In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
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Grey zones do not interest me at all.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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Giving up is something a Lauda doesn't do.
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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A race isn't won until it's over.
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You must always be faster and better than the others.
Niki Lauda