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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Mind
Takes
Lasts
Last
Business
Cannot
Care
Detail
Enough
Details
Every
Fast

More quotes by Niki Lauda

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Giving up is something a Lauda doesn't do.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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My experience enables me to select the very best pilots in the market.
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Whenever I see something that challenges me, I take it on.
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Vienna is the gate to Eastern Europe.
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This aircraft tops everything. All the others look old as compared to this one.
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The less you talk, the more time you have for the essential things.
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To be honest, it is boring to talk about winning.
Niki Lauda
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When you have something in black and white, you can deal with it quicker.
Niki Lauda
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
Niki Lauda
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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You must always be faster and better than the others.
Niki Lauda
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
Niki Lauda
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
Niki Lauda
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In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
Niki Lauda
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
Niki Lauda
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
Niki Lauda
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You must always aim for further growth.
Niki Lauda