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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Difficult
Title
Comes
Titles
Experience
Easily
Firsts
Complicated
First
Taking
Work
Second
Kart
Much
Already
Formula
Years
Takes
Formulas

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Vienna is the gate to Eastern Europe.
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The air travel industry moves into a new phase every five to six years.
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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Whenever I see something that challenges me, I take it on.
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When you have something in black and white, you can deal with it quicker.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
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You must always aim for further growth.
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A race isn't won until it's over.
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You must always be faster and better than the others.
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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To be honest, it is boring to talk about winning.
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Giving up is something a Lauda doesn't do.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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Grey zones do not interest me at all.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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