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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Percent
Airline
Use
Alliances
Whole
Berlin
Sales
Network
Sold
Attractive
Air
Alliance

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You must always aim for further growth.
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Giving up is something a Lauda doesn't do.
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The air travel industry moves into a new phase every five to six years.
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To be honest, it is boring to talk about winning.
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You must always be faster and better than the others.
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This aircraft tops everything. All the others look old as compared to this one.
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The less you talk, the more time you have for the essential things.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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Whenever I see something that challenges me, I take it on.
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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When you have something in black and white, you can deal with it quicker.
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A race isn't won until it's over.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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Grey zones do not interest me at all.
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My experience enables me to select the very best pilots in the market.
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In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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