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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Air
Alliance
Percent
Airline
Use
Alliances
Whole
Berlin
Sales
Network
Sold
Attractive

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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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You must always aim for further growth.
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
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Grey zones do not interest me at all.
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My experience enables me to select the very best pilots in the market.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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To be honest, it is boring to talk about winning.
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When you have something in black and white, you can deal with it quicker.
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The air travel industry moves into a new phase every five to six years.
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Whenever I see something that challenges me, I take it on.
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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Vienna is the gate to Eastern Europe.
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You must always be faster and better than the others.
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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