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Giving up is something a Lauda doesn't do.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Something
Doesn
Giving

More quotes by Niki Lauda

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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
Niki Lauda
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This aircraft tops everything. All the others look old as compared to this one.
Niki Lauda
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Grey zones do not interest me at all.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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You must always be faster and better than the others.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
Niki Lauda
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
Niki Lauda
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
Niki Lauda
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
Niki Lauda
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
Niki Lauda
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
Niki Lauda
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
Niki Lauda
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Whenever I see something that challenges me, I take it on.
Niki Lauda
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When you have something in black and white, you can deal with it quicker.
Niki Lauda
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
Niki Lauda
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You must always aim for further growth.
Niki Lauda
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To be honest, it is boring to talk about winning.
Niki Lauda
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
Niki Lauda
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My experience enables me to select the very best pilots in the market.
Niki Lauda