Quote

Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Trying
Competitor
Long
Passengers
Good
Airline
Competitors
Tries
Competition
Undercut
Running
Airlines
Reason
Passenger

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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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Giving up is something a Lauda doesn't do.
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To be honest, it is boring to talk about winning.
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You must always be faster and better than the others.
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In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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The air travel industry moves into a new phase every five to six years.
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Whenever I see something that challenges me, I take it on.
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Vienna is the gate to Eastern Europe.
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The less you talk, the more time you have for the essential things.
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
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Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
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