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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Competitors
Tries
Competition
Undercut
Running
Airlines
Reason
Passenger
Trying
Competitor
Long
Passengers
Good
Airline

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My experience enables me to select the very best pilots in the market.
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Vienna is the gate to Eastern Europe.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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The less you talk, the more time you have for the essential things.
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To be honest, it is boring to talk about winning.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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You must always be faster and better than the others.
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Grey zones do not interest me at all.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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Whenever I see something that challenges me, I take it on.
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
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The air travel industry moves into a new phase every five to six years.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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A race isn't won until it's over.
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
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In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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When you have something in black and white, you can deal with it quicker.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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