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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.

Niki Lauda

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Niki Lauda
Age: 70 †
Born: 1949
Born: February 22
Died: 2019
Died: May 20
Aircraft Pilot
Entrepreneur
Formula One Driver
Sporting Director
Vienna
Austria
Andreas Nikolaus Lauda
Andreas Nikolaus Niki Lauda
Nikolaus Lauda
Cope
Appreciate
Dies
Easy
Reality
Life
Arrange

More quotes by Niki Lauda

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When you have something in black and white, you can deal with it quicker.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
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Business is much less transparent than a win in a Grand Prix in a race you drive over the finishing line first and you have won. In business it is different.
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My experience enables me to select the very best pilots in the market.
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I see myself as the mind of the business which takes care of every last detail if you do not do this you cannot be fast enough.
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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A race isn't won until it's over.
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Vienna is the gate to Eastern Europe.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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The less you talk, the more time you have for the essential things.
Niki Lauda
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Whenever I see something that challenges me, I take it on.
Niki Lauda
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The air travel industry moves into a new phase every five to six years.
Niki Lauda
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You must always be faster and better than the others.
Niki Lauda
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This aircraft tops everything. All the others look old as compared to this one.
Niki Lauda
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Taking your first title is much more complicated and more difficult it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
Niki Lauda
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
Niki Lauda