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The best way to know what people want is not by asking them, but by understanding them.

Niels Diffrient

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Niels Diffrient
Age: 84 †
Born: 1928
Born: September 6
Died: 2013
Died: June 8
Architect
Businessperson
Best
Way
People
Asking
Understanding

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Today the telephone takes precedence over everything. It reaches a point of terrorism, particularly at dinnertime.
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When design springs from an understanding of the people who are going to use a product, you begin to see forms that you would never have imagined.
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