The media agency model has been hit by a perfect storm ... We are chasing share in a broken system, rather than changing the system.

I don't back down. I never win, but I don't back down

TV can reach broad audiences, mass audiences, niche audiences it can be local, regional, national it can be spots, sponsorship, interactive. It can be anything you want it to be. I tend to think of TV as the Swiss Army knife of media, it's got something for everybody.