Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company.

I want to institutionalise and automate chequebook journalism.

Forget about someone's resume or how they present themselves at a party. Can they blog or not? The blog doesn't lie.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them and that's healthy.

Google demotes search results that don't get clicked on.

I don't really mind playing tabloid monster. I always liked those characters in the old movies.

Superior writers, videographers and other content makers want to work with their own kind and for their own kind.

Henry Blodget does occasionally have a new idea. If you're making a point about aggregation or the emptiness of modern journalism, he's far from the best target. Try Huffpo - or Gawker writers whose souls have been corroded by irony.

Most good media come out of somebody saying, 'This should exist this is something I want to read.

It's harder now for journalists to do stories about billionaires, like Peter Thiel, without having at the back of their minds the fear that maybe somebody deep-pocketed, you know, with limited resources is going to come after us and can my organization afford to defend me?

That's always been my test for what makes a story: is this something journalists would gossip with each other about?

I have to come to terms with the paternalism of American business. Companies are expected to take on so many social responsibilities which are the province of the state in Europe.

Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.

Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

Relentless and cynical traffic-trawling is bad for the soul.

While I love the medium, I've always been skeptical about the value of blogs as businesses.

Publishing should be a collaboration between authors and their smartest readers - and at some point the distinction should become meaningless.