Life is impermanent and in the face of that impermanence, cavort! Look death in the eye, tell him you’re as cute as a button, flash a little deviant guile his way, and tell him to go feast on somebody’s else’s sweet flesh.

Francis Scott Fitzgerald really read culture pretty damn clearly. It was he who understood that artistic achievement, really imaginative work, goes where the money is. Where people can afford to buy books and paintings. He linked money - not always in a positive way - to being able to encourage culture.