Quote

The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could be as a structural device.

Nancy Duarte

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Nancy Duarte
Age: 74
Born: 1950
Born: January 1
Speaker
Writer
the United States of America
Followed
Contrasting
Tension
Communicators
Release
Anecdotes
Communication
Structural
Created
Persuasive
Greatest
Device
Story
Effectively
Used
Pattern
Unknowingly

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If you feel tempted to use a picture of two hands shaking in front of a globe, put the pencil down, step away from the desk, and think about taking a vacation or investigating aromatherapy.
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Personal stories are the emotional glue that connects your audience to your message.
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When ideas are communicated effectively, people follow and change.
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Practice design, Not Decoration: Don't just make pretty talking points. Instead, display information in a way that makes complex information clear.
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