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The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could be as a structural device.

Nancy Duarte

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Nancy Duarte
Age: 74
Born: 1950
Born: January 1
Speaker
Writer
the United States of America
Communication
Structural
Created
Persuasive
Greatest
Device
Story
Effectively
Used
Pattern
Unknowingly
Followed
Contrasting
Tension
Communicators
Release
Anecdotes

More quotes by Nancy Duarte

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Words that are carefully framed and spoken are the most powerful means of communication there is.
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Personal stories are the emotional glue that connects your audience to your message.
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If you feel tempted to use a picture of two hands shaking in front of a globe, put the pencil down, step away from the desk, and think about taking a vacation or investigating aromatherapy.
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Practice design, Not Decoration: Don't just make pretty talking points. Instead, display information in a way that makes complex information clear.
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The only difference between the failure of a great idea and the success of a medocre idea was the way in which the idea was communicated.
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Most great leaders are also great communicators. Great leaders have learned how to persuade so their objectives can be reached. The most powerful device to persuade is story. Stating facts and figures is not memorable. Emotionally connecting your audience to your idea through story will move them.
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The future isn't a place that we're going to go, it's a place that you get to create.
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When ideas are communicated effectively, people follow and change.
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