Pablo Picasso said, Art is the lie that tells the truth, and it's not a terribly radical statement. It's always been that you can tell truth through fiction. And this idea also comes from nuclear physics.

I like the idea of doing things that only exist for as long as they exist, which are not archives, which are not sold or prepared even.

Every lie creates a parallel world.. a world in which it is true

If you're a poet and you're using rhyme, rhyme generates ideas. If you're a songwriter and you're using melody and words together, they bounce off each other in interesting ways that you couldn't get otherwise, because you do things unexpectedly.

I enjoy the optimism of design, even though we can see it as doomed. But I'm telling most people that I'm not writing about design any more this year. It makes no sense at all during the recession unless you write about sustainable or ethical design-very basic things, like how to get clean water in countries with a shortage of it.