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Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.
Miuccia Prada
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Miuccia Prada
Age: 76
Born: 1948
Born: May 10
Entrepreneur
Fashion Designer
Mime Artist
Milano
Italia
Maria Bianchi
Miuccia Bianchi Prada
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More quotes by Miuccia Prada
It's what I say all the time to my girls in the office here: The more they dress for sex, the less they will have love or sex.
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The process of a date, I think, is terrible. Horrible. Because everything is banal and predicted.
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To have to be sexy? That I hate. To be outrageously sexy? That I love.
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Fashion is a little help in the life of a person. But very little. After all, if you have a serious drama, who cares about the clothes?
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I always wanted to be different. I always wanted to be first.
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I don't believe in people who think that clothes are not important.
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I like getting older and being the person who people ask for help.
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I just hate talking about myself.
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I would say that clothes are an excuse for living in the world.
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I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.
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You need to have dignity towards how you are, how you dress, how you behave. Very important.
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You have to always work against what you did before, and even against your taste.
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I like to be useful to people.
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When you want to do something that is challenging or interesting or new, you never find the place. All the places are obvious or old or generic. And so you realize that the role of architecture is fundamental.
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I was a feminist in the Sixties, and can you imagine? The worst thing I could have done was to be in fashion. It was the most uncomfortable position.
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I'm not interested in types. I'm interested in archetypes.
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My family was too serious. They didn't take care of me - it was a very serious and severe life. Not severe in a bad way just boring - like totally neutral. I felt no emotion.
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I suppose I felt guilty not to be doing something more important, more political. So in a way I am trying to use the company for these other activities.
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Now, I'm not saying I'm fashionable, but there are sociological interests that matter to me, things that are theoretical, political, intellectual and also concerned with vanity and beauty that we all think about but that I try to mix up and translate into fashion.
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Fashion fosters cliches of beauty, but I want to tear them apart.
Miuccia Prada