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I remember being mad about having pink and red shoes. I gew up envying other girls' pink and red shoes.

Miuccia Prada

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Miuccia Prada
Age: 76
Born: 1948
Born: May 10
Entrepreneur
Fashion Designer
Mime Artist
Milano
Italia
Maria Bianchi
Miuccia Bianchi Prada
Remember
Envying
Pink
Mad
Red
Shoes
Girls
Girl

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Seduction is a matter of feelings and people opening themselves. I don't think it's something tricky - it's being human. And everybody is seduced by something different.
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My family was too serious. They didn't take care of me - it was a very serious and severe life. Not severe in a bad way just boring - like totally neutral. I felt no emotion.
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I had no fun. My family was too serious.
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Daring to wear something different takes effort.
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I suppose I felt guilty not to be doing something more important, more political. So in a way I am trying to use the company for these other activities.
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Women always try to tame themselves as they get older, but the ones who look best are often a bit wilder.
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In America many things that are interesting are seen as odd.
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Basically I'm trying to make men more sensitive and women stronger.
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When you want to do something that is challenging or interesting or new, you never find the place. All the places are obvious or old or generic. And so you realize that the role of architecture is fundamental.
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Nostalgia is a very complicated subject for me. I'm attracted by nostalgia but I refuse it intellectually.
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I'm not interested in types. I'm interested in archetypes.
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Women have the stress of being beautiful, of age and youth. Men don't have all that. And with women, that stress causes a lot of mistakes and bad choices - a lot of not being their true self.
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Now, I'm not saying I'm fashionable, but there are sociological interests that matter to me, things that are theoretical, political, intellectual and also concerned with vanity and beauty that we all think about but that I try to mix up and translate into fashion.
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I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.
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The process of a date, I think, is terrible. Horrible. Because everything is banal and predicted.
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I was a feminist in the Sixties, and can you imagine? The worst thing I could have done was to be in fashion. It was the most uncomfortable position.
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Women often don't want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don't know the answer.
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Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?
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I would say that clothes are an excuse for living in the world.
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It's what I say all the time to my girls in the office here: The more they dress for sex, the less they will have love or sex.
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