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You have to understand as a marketer that consumers are functioning in the age of efficiency.

Mitch Joel

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Mitch Joel
Age: 53
Columnist
Journalist
Functioning
Efficiency
Consumers
Marketing
Age
Understand
Marketer
Marketers

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When a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist.
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Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because they're already connected.
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