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I really do think that cooking is very important. It's really important for the farmers because it means you're going to be buying real food and not processed food, so that means the farmers will capture more of your food dollar.

Michael Pollan

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Michael Pollan
Age: 69
Born: 1955
Born: February 6
Author
Journalist
Non-Fiction Writer
Professor
Writer
Michael Kevin Pollan
Thinking
Food
Means
Processed
Real
Dollar
Mean
Farmers
Important
Capture
Going
Buying
Really
Cooking
Think
Dollars

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Johnny Appleseed was revered . . he was . . . an evangelist (of a doctrine veering perilously close to pantheism).
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We're always projecting our moral categories on things. I think that's inevitable. But capitalism places no particular value on morality. Morality in the market is enforced by contract and regulation and law, because morality is understood to be in conflict with the motive force of greed and accumulation.
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I'm not talking about having to consult Julia Child before you can take a pot off the rack. I think that's something we can all do more and do better.
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To eat with a fuller consciousness of all that is at stake might sound like a burden, but in practice few things in life afford quite as much satisfaction.
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Without its daydreams, the self is apt to shrink down to the size and shape of the estimation of others
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I mean, we're really making a quantum change in our relationship to the plant world with genetic modification.
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Everything we eat begins with a plant turning solar energy into carbohydrates. Everything. Whether we're eating meat or eating vegetables, it all begins there. So I'm always interested in taking things back to the beginning.
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Were the walls of our meat industry to become transparent, literally or even figuratively, we would not long continue to raise, kill, and eat animals the way we do.
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I work very hard on finding good characters who can explain things to me, and I use them to help tell the story. I organize my pieces not just around people but around animals and plants, energy flows, the path that carbon takes through the food system.
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All money for agricultural extension, land grant universities has been toward developing industrial food. Lots of money has been invested toward maximizing yield. If you took even a small amount of that money and put it toward organic research, I don't have any doubts you could match those yields.
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Eat food. Not too much. Mostly plants.
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There are things we know and things we don't know about food. But there are certain basic things we do know, and that's what I've tried to build these rules on.
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I have had the good fortune to see how my articles have directly benefited some farmers and helped build markets for their products in a way that preserves land from development. That makes me a hopeless optimist.
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The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.
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Don't eat breakfast cereals that change the color of your milk.
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There are many people who don't do well on a vegetarian or vegan diet, that for them, meat is a very nutritious food. So, I'm not prepared to give up meat. I don't think we need to give up meat, but we certainly need to change the way we raise meat and diminish the amount of it in our diet.
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There's something magical that happens when people eat from the same pot. The family meal is really the nursery of democracy. It's where we learn to share it's where we learn to argue without offending. It's just too critical to let go, as we've been so blithely doing.
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Imagine for a moment if we once again knew, strictly as a matter of course, these few unremarkable things: What it is we're eating. Where it came from. How it found its way to our table. And what, in a true accounting, it really cost.
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Eat more like the French. Or the Japanese. Or the Italians. Or the Greeks.
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A vegan in a Hummer has a lighter carbon footprint than a beef eater in a Prius.
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