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There are things we know and things we don't know about food. But there are certain basic things we do know, and that's what I've tried to build these rules on.
Michael Pollan
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Michael Pollan
Age: 69
Born: 1955
Born: February 6
Author
Journalist
Non-Fiction Writer
Professor
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Michael Kevin Pollan
Things
Basic
Rules
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Food
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I've always been interested in plants because I'm a gardener, so I have a basic understanding of botany and things like that, but it's all self-taught.
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But human deciding what to eat without professional guidance - something they have been doing with notable success since coming down out of the trees - is seriously unprofitable if you're a food company, a definite career loser if you're nutritionist, and just plain boring if you're a newspaper editor or reporter.
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We are at once the problem and the only possible solution to the problem.
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What the Soviet Union was to the ideology of Marxism, the Low-Fat Campaign is to the ideology of nutritionism—its supreme test and, as now is coming clear, its most abject failure.
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I think there's a real tension between capitalism and morality. That's not to say these systems aren't powerful and useful, but to assume that capitalism can somehow assure moral behavior or character, that's just a pipe dream.
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My hope is that if people have the knowledge, and if they actually see where their food comes from and have access to the information, they will make better ethical choices.
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One of the reasons we eat fast food is that we don't have to cook fast food. We are out-sourcing cooking to corporations, they tend to cook with far too much salt, fat, and sugar.
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When you go to the grocery store, you find that the cheapest calories are the ones that are going to make you the fattest - the added sugars and fats in processed foods.
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It's all very Italian (and decidedly un-American): to insist that doing the right thing is the most pleasurable thing, and that the act of consumption might be an act of addition rather than subtraction.
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There's no sacrifice in eating well, there is no sacrifice in pleasure. To the contrary, the best-grown food is actually the tastiest.
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You are what what you eat eats.
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I mean, we're really making a quantum change in our relationship to the plant world with genetic modification.
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