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The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.

Michael Pollan

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Michael Pollan
Age: 69
Born: 1955
Born: February 6
Author
Journalist
Non-Fiction Writer
Professor
Writer
Michael Kevin Pollan
Good
Consciousness
People
Full
Dilemma
Choices
Solving
Knowledge
Towards
Happens
Confidence
Firsts
Step
First
Eating
Make
Steps

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Man is by definition the first and primary weed. Weeds are not the other. Weeds are us.
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There are things we know and things we don't know about food. But there are certain basic things we do know, and that's what I've tried to build these rules on.
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To eat with a fuller consciousness of all that is at stake might sound like a burden, but in practice few things in life afford quite as much satisfaction.
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Every peasant cuisine has incredible ingenious tricks for getting a lot of nutrition out of a small amount of ingredients. There are people who don't have the money to invest in better food, but perhaps they have the time. There's a trade-off: The more time you're willing to put into food preparation, the less money you have to spend.
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Of the seven deadly sins, surely it is pride that most commonly afflicts the gardener.
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I think there's a real tension between capitalism and morality. That's not to say these systems aren't powerful and useful, but to assume that capitalism can somehow assure moral behavior or character, that's just a pipe dream.
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Corn is an efficient way to get energy calories off the land and soybeans are an efficient way of getting protein off the land, so we've designed a food system that produces a lot of cheap corn and soybeans resulting in a lot of cheap fast food.
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Any kind of food you eat is going to have an impact on the world. If you switch to tofu and get off meat, the soy bean is doing enormous damage in the Amazon and all throughout South America.
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Avoid food products containing ingredients that a third-grader cannot pronounce.
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Studies show that organically grown crops produce more of the things (ascorbic acid, lycopenes, resveratrol, flavonols in general, etc) that our bodies need and also have less toxic residue. Science is still catching up with this. J. Agric. Food. Chem. Vol. 51, no. 5, 2003.
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The Times has much less power than you think. I believe we attribute power to the media generally that it simply doesn’t have. It’s very convenient to blame the media, the same way we blame television for everything that’s going wrong in society.
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Up until Prohibition, an apple grown in America was far less likely to be eaten than to wind up in a barrel of cider. (Hard cider is a twentieth-century term, redundant before then since virtually all cider was hard until modern refrigeration allowed people to keep sweet cider sweet.)
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The things journalists should pay attention to are the issues the political leadership agrees on, rather than to their supposed antagonisms.
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Much more has to be done to democratize the food movement. One of the reasons that healthy food is more expensive than unhealthy food is that the government supports unhealthy food and does very little to support healthy food, whether you mean organic or grass-fed or whatever.
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I still think we have a long way to go on rebuilding a culture of cooking. Everyday simple cooking.
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High-quality food is better for your health.
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The problem is that we let special-occasion food become everyday food. That goes for soda and french fries.
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A growing and increasingly influential movement of philosophers, ethicists, law professors and activists are convinced that the great moral struggle of our time will be for the rights of animals.
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