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Rule No. 12: shop the peripheries of the supermarket and stay out of the middle.

Michael Pollan

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Michael Pollan
Age: 69
Born: 1955
Born: February 6
Author
Journalist
Non-Fiction Writer
Professor
Writer
Michael Kevin Pollan
Supermarkets
Shop
Shops
Rule
Stay
Middle
Periphery
Supermarket

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I realize that at a certain point if we're going to change our food system, it's going to be the next generation that's going to be critical. This generation is very interested in food issues, very concerned about things like animal welfare and the impact of the food system on the environment.
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Even people who like the kind of food on offer, are coming to recognize that eating from this food chain is not conducive to good health.
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Every major food company now has an organic division. There's more capital going into organic agriculture than ever before.
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Studies show that organically grown crops produce more of the things (ascorbic acid, lycopenes, resveratrol, flavonols in general, etc) that our bodies need and also have less toxic residue. Science is still catching up with this. J. Agric. Food. Chem. Vol. 51, no. 5, 2003.
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The wonderful thing about food is you get three votes a day. Every one of them has the potential to change the world.
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Tree planting is always a utopian enterprise, it seems to me, a wager on a future the planter doesn't necessarily expect to witness.
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For great many species today, fitness means the ability to get along in a world in which humankind has become the most powerful evolutionary force.
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I try very hard to tell stories and not lecture. I try to approach things as an amateur and not an expert, so that when I'm doing something, I'm starting out in a place a lot like where my readers start out - which is to say, naïve.
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Perhaps more than any other, the food industry is very sensitive to consumer demand.
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I still think we have a long way to go on rebuilding a culture of cooking. Everyday simple cooking.
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I'm not talking about having to consult Julia Child before you can take a pot off the rack. I think that's something we can all do more and do better.
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The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.
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I work very hard on finding good characters who can explain things to me, and I use them to help tell the story. I organize my pieces not just around people but around animals and plants, energy flows, the path that carbon takes through the food system.
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I've always been interested in plants because I'm a gardener, so I have a basic understanding of botany and things like that, but it's all self-taught.
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