The most important key to successful investing can be summed up in just two words-asset allocation.

The world is your mirror and your mind is a magnet. What you perceive in this world is largely a reflection of your own attitudes and beliefs. Life will give you what you attract with your thoughts think, act and talk negatively and your world will be negative. Think and act and talk with enthusiasm and you will attract positive results.

As for worrying about what other people might think - forget it. They aren't concerned about yours. They're too busy worrying about what you and other people think of theirs.

Index investing is an investment strategy that Walter Mitty would love. It takes very little investment knowledge, no skill, practically no time or effort-and outperforms about 80 percent of all investors.

Knowing nothing about investing might be a benefit. You won't have to unlearn many popular beliefs propagated by Wall Street and the media that aren't true.

The things that get rewarded, get done

Every company's greatest assets are its customers, because without customers there is no company.

It's important for you to understand that stock and bonds go up-and they go down. You need to be comfortable with that fact.

The ultimate goal of a more effective and efficient life is to provide you with enough time to enjoy some of it.

The greatest management principle in the world is: 'the things that get rewarded and appreciated get done.'

A satisfied customer is the best business strategy of all.