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Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.

Michael Korda

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Michael Korda
Age: 91
Born: 1933
Born: October 8
Publisher
Writer
London
England
People
Sells
Careful
Plans
Read
Cannot
Book
Expensive
Writing
Marketing
Even
Sell

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Never walk away from failure. On the contrary, study it carefully and imaginatively for its hidden assets.
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The image you project, in many circumstances, is far more valuable than your skills or your record of past accomplishments.
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To succeed, we must first believe that we can.
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You need your strength and you need as much support from family, friends, and loved ones as you can get.
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One of the first rules of playing the power game is that all bad news must be accepted calmly, as if one already knew and didn't care.
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Men naturally resent it when women take greater liberties in dress than men are allowed.
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The freedom to fail is vital if you're going to succeed. Most successful people fail from time to time, and it is a measure of their strength that failure merely propels them into some new attempt at success.
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Success is the next best thing to happiness, and if you can't be happy as a success, it's very unlikely that you would find a deeper, truer happiness in failure.
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If your position is everywhere, your momentum is zero.
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Luck can often mean simple taking advantage of a situation at the right moment, It is possible to make your luck by being always prepared.
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The fastest way to succeed is to look as if you're playing by somebody else's rules, while quietly playing by your own.
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Your chances of success are directly proportional to the degree of pleasure you desire from what you do. If you are in a job you hate, face the fact squarely and get out.
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Curiosity is the best motive for writing: curiosity about the world at large, or about oneself.
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The first rule of success, and the one that supersedes all others, is to have energy. It is important to know how to concentrate it, how to husband it, how to focus it on important things instead of frittering it away on trivia.
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What you hear repeatedly you will eventually believe.
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Success on any major scale requires you to accept responsibility in the final analysis. The one quality that all successful people have is the ability to take on responsibility.
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Concentration is the magic key that opens the door to accomplishment. By concentrating our efforts upon a few major goals, our efficiency soars, our projects are completed we are going somewhere.
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Write it down. Written goals have a way of transforming wishes into wants cant's into cans dreams into plans and plans into reality. Don't just think it - ink it!
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