Quote

Define a winning proposition that is consumer right and delivers margin accretion.

Michael J. Silverstein

Change background

T
T
T

Change font

TAGS & TOPICS

Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Proposition
Margins
Propositions
Consumer
Define
Consumers
Accretion
Winning
Delivers
Right
Margin

More quotes by Michael J. Silverstein

Image
Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
Michael J. Silverstein
Image
Failure to make the tough but necessary choices means slow painful death.
Michael J. Silverstein
Image
Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, six-word story - a la Ernest Hemingway: For sale: baby shoes, never worn.
Michael J. Silverstein
Image
Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important characters. Because, you know, they really are.
Michael J. Silverstein
Image
Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.
Michael J. Silverstein
Image
I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. Silverstein
Image
A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big uh huh. The curious cut the data by quintile, by segment, and by user.
Michael J. Silverstein
Image
A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
Michael J. Silverstein
Image
Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. Silverstein
Image
Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.
Michael J. Silverstein
Image
Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
Michael J. Silverstein
Image
Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.
Michael J. Silverstein
Image
Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
Michael J. Silverstein
Image
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Michael J. Silverstein
Image
Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
Michael J. Silverstein
Image
Business operators that really deeply care about their employees and consumers deliver the right response every day.
Michael J. Silverstein
Image
The choices we make define our future.
Michael J. Silverstein
Image
Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Michael J. Silverstein
Image
The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.
Michael J. Silverstein
Image
Truth is so difficult to hear about. It must be experienced.
Michael J. Silverstein