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Respond to your customer's dissatisfactions with precision and power.

Michael J. Silverstein

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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Dissatisfaction
Precision
Customer
Respond
Customers
Power

More quotes by Michael J. Silverstein

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I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. Silverstein
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Truth is so difficult to hear about. It must be experienced.
Michael J. Silverstein
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For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are odd but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
Michael J. Silverstein
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Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.
Michael J. Silverstein
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Failure to make the tough but necessary choices means slow painful death.
Michael J. Silverstein
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Define a winning proposition that is consumer right and delivers margin accretion.
Michael J. Silverstein
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Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
Michael J. Silverstein
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Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, six-word story - a la Ernest Hemingway: For sale: baby shoes, never worn.
Michael J. Silverstein
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Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.
Michael J. Silverstein
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Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Michael J. Silverstein
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You need to have sufficient resources against your priorities. Your eyes have to be open every day.
Michael J. Silverstein
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Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
Michael J. Silverstein
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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
Michael J. Silverstein
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Business operators that really deeply care about their employees and consumers deliver the right response every day.
Michael J. Silverstein
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Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important characters. Because, you know, they really are.
Michael J. Silverstein
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People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
Michael J. Silverstein
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A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Michael J. Silverstein
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I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
Michael J. Silverstein
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A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big uh huh. The curious cut the data by quintile, by segment, and by user.
Michael J. Silverstein
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Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.
Michael J. Silverstein