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Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.

Michael J. Silverstein

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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Mean
Says
Needs
Either
People
Moving
Understand
Means
Anthropology
True
Stable
Find
Brands
Need
Relationships

More quotes by Michael J. Silverstein

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Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
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People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
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Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
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Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.
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Business operators that really deeply care about their employees and consumers deliver the right response every day.
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Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.
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The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.
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Failure to make the tough but necessary choices means slow painful death.
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Define a winning proposition that is consumer right and delivers margin accretion.
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For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are odd but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
Michael J. Silverstein
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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
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Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
Michael J. Silverstein
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Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
Michael J. Silverstein
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I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
Michael J. Silverstein
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Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.
Michael J. Silverstein
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You need to have sufficient resources against your priorities. Your eyes have to be open every day.
Michael J. Silverstein
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I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. Silverstein
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Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. Silverstein
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Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Michael J. Silverstein
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A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
Michael J. Silverstein