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Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.
Michael J. Silverstein
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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Makes
Relationships
Virtual
Better
Complete
Explosion
Enough
Answer
Explosions
Think
Answers
Channel
Thinking
Information
Engagement
Full
Correct
Company
Consumers
Omni
Possible
Companies
Ramp
More quotes by Michael J. Silverstein
Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
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Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.
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A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
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A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big uh huh. The curious cut the data by quintile, by segment, and by user.
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A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
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Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.
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Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
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The choices we make define our future.
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Define a winning proposition that is consumer right and delivers margin accretion.
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Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, six-word story - a la Ernest Hemingway: For sale: baby shoes, never worn.
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Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
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People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
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Failure to make the tough but necessary choices means slow painful death.
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Respond to your customer's dissatisfactions with precision and power.
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Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
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Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
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For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are odd but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
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I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
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Truth is so difficult to hear about. It must be experienced.
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