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Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important characters. Because, you know, they really are.
Michael J. Silverstein
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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Hold
Roam
Story
Observant
Stories
Accountable
Character
Narrative
Important
Customers
Really
Characters
People
Creating
Office
More quotes by Michael J. Silverstein
Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
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Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.
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Truth is so difficult to hear about. It must be experienced.
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People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.
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A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Michael J. Silverstein
Failure to make the tough but necessary choices means slow painful death.
Michael J. Silverstein
Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. Silverstein
People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
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Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
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A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big uh huh. The curious cut the data by quintile, by segment, and by user.
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Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
Michael J. Silverstein
I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
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Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.
Michael J. Silverstein
Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
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For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are odd but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
Michael J. Silverstein
Business operators that really deeply care about their employees and consumers deliver the right response every day.
Michael J. Silverstein
Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Michael J. Silverstein
Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.
Michael J. Silverstein
You need to have sufficient resources against your priorities. Your eyes have to be open every day.
Michael J. Silverstein
