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Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important characters. Because, you know, they really are.
Michael J. Silverstein
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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
People
Creating
Office
Hold
Roam
Story
Observant
Stories
Accountable
Character
Narrative
Important
Customers
Really
Characters
More quotes by Michael J. Silverstein
The choices we make define our future.
Michael J. Silverstein
People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.
Michael J. Silverstein
Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, six-word story - a la Ernest Hemingway: For sale: baby shoes, never worn.
Michael J. Silverstein
Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.
Michael J. Silverstein
Business operators that really deeply care about their employees and consumers deliver the right response every day.
Michael J. Silverstein
Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.
Michael J. Silverstein
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Michael J. Silverstein
Truth is so difficult to hear about. It must be experienced.
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Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
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Respond to your customer's dissatisfactions with precision and power.
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Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
Michael J. Silverstein
Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Michael J. Silverstein
Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.
Michael J. Silverstein
Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. Silverstein
The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.
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Define a winning proposition that is consumer right and delivers margin accretion.
Michael J. Silverstein
Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
Michael J. Silverstein
A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
Michael J. Silverstein
Failure to make the tough but necessary choices means slow painful death.
Michael J. Silverstein
I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. Silverstein
