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For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are odd but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
Michael J. Silverstein
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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Asks
Odd
Understanding
Consumption
Opportunity
Product
Use
Heavy
Energy
Products
Clone
Often
Behavior
Motivates
Hold
User
Focus
Users
More quotes by Michael J. Silverstein
Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
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Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important characters. Because, you know, they really are.
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Truth is so difficult to hear about. It must be experienced.
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Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
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You need to have sufficient resources against your priorities. Your eyes have to be open every day.
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Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.
Michael J. Silverstein
A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
Michael J. Silverstein
Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
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The choices we make define our future.
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Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
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I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
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A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big uh huh. The curious cut the data by quintile, by segment, and by user.
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Business operators that really deeply care about their employees and consumers deliver the right response every day.
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Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, six-word story - a la Ernest Hemingway: For sale: baby shoes, never worn.
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People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
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Failure to make the tough but necessary choices means slow painful death.
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People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.
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Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
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Respond to your customer's dissatisfactions with precision and power.
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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
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