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Failure to make the tough but necessary choices means slow painful death.

Michael J. Silverstein

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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Means
Death
Mean
Slow
Make
Painful
Tough
Necessary
Failure
Choices

More quotes by Michael J. Silverstein

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Business operators that really deeply care about their employees and consumers deliver the right response every day.
Michael J. Silverstein
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Define a winning proposition that is consumer right and delivers margin accretion.
Michael J. Silverstein
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Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
Michael J. Silverstein
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Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
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You need to have sufficient resources against your priorities. Your eyes have to be open every day.
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A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
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People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
Michael J. Silverstein
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Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.
Michael J. Silverstein
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A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Michael J. Silverstein
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I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
Michael J. Silverstein
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I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. Silverstein
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Respond to your customer's dissatisfactions with precision and power.
Michael J. Silverstein
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A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big uh huh. The curious cut the data by quintile, by segment, and by user.
Michael J. Silverstein
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For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are odd but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
Michael J. Silverstein
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Truth is so difficult to hear about. It must be experienced.
Michael J. Silverstein
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The choices we make define our future.
Michael J. Silverstein
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Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
Michael J. Silverstein
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Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.
Michael J. Silverstein
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People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.
Michael J. Silverstein
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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
Michael J. Silverstein