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Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

Michael J. Silverstein

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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Head
Solutions
Framework
Understand
Expectations
Deliver
Dream
Research
Hopes
Needs
Dreams
Solution
Work
Inside
Consumers
Believe
Inspiration
Starts
Team
Originals
Expectation
Results
Original
Consumer

More quotes by Michael J. Silverstein

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Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
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Define a winning proposition that is consumer right and delivers margin accretion.
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People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.
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A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
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Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
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Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
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Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
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Failure to make the tough but necessary choices means slow painful death.
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People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
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Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.
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You need to have sufficient resources against your priorities. Your eyes have to be open every day.
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The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.
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I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
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I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
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Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important characters. Because, you know, they really are.
Michael J. Silverstein
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Respond to your customer's dissatisfactions with precision and power.
Michael J. Silverstein
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Truth is so difficult to hear about. It must be experienced.
Michael J. Silverstein
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Business operators that really deeply care about their employees and consumers deliver the right response every day.
Michael J. Silverstein
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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
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Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
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