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Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

Michael J. Silverstein

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Michael J. Silverstein
Age: 69
Born: 1955
Born: January 1
Author
Consultant
Work
Inside
Consumers
Believe
Inspiration
Starts
Team
Originals
Expectation
Results
Original
Consumer
Head
Solutions
Framework
Understand
Expectations
Deliver
Dream
Research
Hopes
Needs
Dreams
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More quotes by Michael J. Silverstein

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Truth is so difficult to hear about. It must be experienced.
Michael J. Silverstein
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Define a winning proposition that is consumer right and delivers margin accretion.
Michael J. Silverstein
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The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.
Michael J. Silverstein
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The choices we make define our future.
Michael J. Silverstein
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A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big uh huh. The curious cut the data by quintile, by segment, and by user.
Michael J. Silverstein
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Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
Michael J. Silverstein
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Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. Silverstein
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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.
Michael J. Silverstein
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People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.
Michael J. Silverstein
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You need to have sufficient resources against your priorities. Your eyes have to be open every day.
Michael J. Silverstein
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Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, six-word story - a la Ernest Hemingway: For sale: baby shoes, never worn.
Michael J. Silverstein
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A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
Michael J. Silverstein
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Failure to make the tough but necessary choices means slow painful death.
Michael J. Silverstein
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Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.
Michael J. Silverstein
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For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are odd but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
Michael J. Silverstein
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Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
Michael J. Silverstein
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Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Michael J. Silverstein
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I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. Silverstein
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Business operators that really deeply care about their employees and consumers deliver the right response every day.
Michael J. Silverstein
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Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.
Michael J. Silverstein