The E Myth. Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.

The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.

A true business opportunity is the that an entrepreneur invents to grow him or herself. Not to work in, but to work on.

Great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.

You have to see the pattern, understand the order and experience the vision.

Most entrepreneurs fail because they are working IN their business rather than ON their business.

Systems permit ordinary people to achieve extraordinary results predictably.

Building a World Class Company is a commitment to the integration of passion, purpose, and practice.

The greatest business people I've met are determined to get it right no matter what the cost.

If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!

If everybody's doing everything, then who's accountable for anything?

A martial arts practice hall, a dojo, is a place you go to practice being the best you can be. But the true combat in a dojo is not between one person and another as most people believe it to be. The true combat in a martial arts practice hall is between the people within ourselves.