The downside to celebrity is when you make it a 24 hour thing. I think celebrity is about turning it on and turning it off.

Take advantage and control the moment. Don't let the moment take control of you.

When you're talking to a person about something they want to talk about then it takes that frown to a smile and then it makes the interview pleasant because hitting them where they want to be hit or hitting them where they normally don't have an opportunity to express.