The downside to celebrity is when you make it a 24 hour thing. I think celebrity is about turning it on and turning it off.

When you're talking to a person about something they want to talk about then it takes that frown to a smile and then it makes the interview pleasant because hitting them where they want to be hit or hitting them where they normally don't have an opportunity to express.

Take advantage and control the moment. Don't let the moment take control of you.