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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Complex
Way
Complicated
Design
Whiff
Bigs
Designs
Understand
Suggest
Tends
Ideas
Academic
Writing
Complexes
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BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
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Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
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I'm not sure about my design work every time.
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
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We get used to things, and we like reading the way we're used to reading.
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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
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Simplicity, wit, and good typography.
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If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
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We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.
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For instance, I assume those carrots we have on our keyboards were there originally to express greater than and less than. Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.
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Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
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Every little job counts. Design counts.
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I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.
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I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.
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No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
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There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.
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The truth about logos is that they are not that hard to do.
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