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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Understand
Suggest
Ideas
Tends
Academic
Writing
Complexes
Work
Complex
Way
Complicated
Design
Whiff
Bigs
Designs

More quotes by Michael Bierut

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The studies I've seen about readability and legibility tend to focus on a specific set of metrics: size, not just the point size, but things like the size of the lower case letters as a proportion of the overall letter height, and line length. People simply can't read really small type set in really long lines.
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I'm not sure about my design work every time.
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There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.
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BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
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If typography is calling attention to itself, it's taking that attention away from what the words are saying.
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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
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No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
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Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
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If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
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The problem contains the solution.
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Every little job counts. Design counts.
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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
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The truth about logos is that they are not that hard to do.
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Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.
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We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.
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Simplicity, wit, and good typography.
Michael Bierut