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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Understand
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Ideas
Tends
Writing
Academic
Work
Complexes
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Complex
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Design
Whiff
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Every little job counts. Design counts.
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I'm not sure about my design work every time.
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No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
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Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.
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We get used to things, and we like reading the way we're used to reading.
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The truth about logos is that they are not that hard to do.
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The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, Because I like it.
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
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Simplicity, wit, and good typography.
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If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.
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There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.
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I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?
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Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
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If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
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If typography is calling attention to itself, it's taking that attention away from what the words are saying.
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When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.
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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
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