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We get used to things, and we like reading the way we're used to reading.

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Way
Things
Like
Reading
Used

More quotes by Michael Bierut

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Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.
Michael Bierut
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I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.
Michael Bierut
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
Michael Bierut
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I'm not sure about my design work every time.
Michael Bierut
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I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.
Michael Bierut
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The studies I've seen about readability and legibility tend to focus on a specific set of metrics: size, not just the point size, but things like the size of the lower case letters as a proportion of the overall letter height, and line length. People simply can't read really small type set in really long lines.
Michael Bierut
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Every little job counts. Design counts.
Michael Bierut
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We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.
Michael Bierut
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Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.
Michael Bierut
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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
Michael Bierut
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I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.
Michael Bierut
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The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, Because I like it.
Michael Bierut
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If typography is calling attention to itself, it's taking that attention away from what the words are saying.
Michael Bierut
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
Michael Bierut
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BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
Michael Bierut
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Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
Michael Bierut
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Simplicity, wit, and good typography.
Michael Bierut
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Graphic design is the fiction that anticipates the fact.
Michael Bierut
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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
Michael Bierut
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
Michael Bierut