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For instance, I assume those carrots we have on our keyboards were there originally to express greater than and less than. Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Think
Least
Originally
Thinking
Happened
Email
Greater
Adopted
Less
Addresses
Show
Assume
Coders
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Assuming
Carrots
Way
Instance
Keyboards
Time
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Constructed

More quotes by Michael Bierut

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The truth about logos is that they are not that hard to do.
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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
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Every little job counts. Design counts.
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When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.
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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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Graphic design is the fiction that anticipates the fact.
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If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
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The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, Because I like it.
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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
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If typography is calling attention to itself, it's taking that attention away from what the words are saying.
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We get used to things, and we like reading the way we're used to reading.
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I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.
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Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
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No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
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Simplicity, wit, and good typography.
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I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
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I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
Michael Bierut