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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
Michael Bierut
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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
World
Designer
Artistic
Scientific
Began
Computer
Merged
Type
Crossover
Think
Programmer
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Programmers
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
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If typography is calling attention to itself, it's taking that attention away from what the words are saying.
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No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
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We get used to things, and we like reading the way we're used to reading.
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Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.
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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
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Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.
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We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.
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The problem contains the solution.
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