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Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
Michael Bierut
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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Anything
Associates
Good
Australia
Always
Landscape
Environmental
Particularly
Places
Design
Graphics
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More quotes by Michael Bierut
Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
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I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.
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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
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Graphic design is the fiction that anticipates the fact.
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I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
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When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.
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If typography is calling attention to itself, it's taking that attention away from what the words are saying.
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
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If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.
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The problem contains the solution.
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I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
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Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.
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Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.
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