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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Maybe
Times
Going
Logo
Something
Timelessness
Like
Logos
Timeless
Olympics
Design

More quotes by Michael Bierut

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If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.
Michael Bierut
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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
Michael Bierut
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
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We get used to things, and we like reading the way we're used to reading.
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No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.
Michael Bierut
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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
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Simplicity, wit, and good typography.
Michael Bierut
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I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?
Michael Bierut
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
Michael Bierut
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Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
Michael Bierut
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I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.
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I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.
Michael Bierut
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
Michael Bierut
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I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
Michael Bierut
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For instance, I assume those carrots we have on our keyboards were there originally to express greater than and less than. Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.
Michael Bierut
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BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
Michael Bierut
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I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.
Michael Bierut
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Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.
Michael Bierut