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I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Much
Brands
Think
Third
Thinking
Thirds
Design
Graders
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Logos
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More quotes by Michael Bierut

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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
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When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.
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Graphic design is the fiction that anticipates the fact.
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Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.
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Simplicity, wit, and good typography.
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I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
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Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
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BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
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The problem contains the solution.
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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
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I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.
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The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, Because I like it.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.
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For instance, I assume those carrots we have on our keyboards were there originally to express greater than and less than. Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.
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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
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The truth about logos is that they are not that hard to do.
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I'm not sure about my design work every time.
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