Quote

If you ask people in the US what logos they like and recognise, they'll name Target or Nike.

Michael Bierut

Change background

T
T
T

Change font

TAGS & TOPICS

Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Name
Names
Asks
Like
People
Nike
Logos
Recognise
Target

More quotes by Michael Bierut

Image
I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
Michael Bierut
Image
I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?
Michael Bierut
Image
Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.
Michael Bierut
Image
If typography is calling attention to itself, it's taking that attention away from what the words are saying.
Michael Bierut
Image
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
Michael Bierut
Image
Graphic design is the fiction that anticipates the fact.
Michael Bierut
Image
Simplicity, wit, and good typography.
Michael Bierut
Image
The studies I've seen about readability and legibility tend to focus on a specific set of metrics: size, not just the point size, but things like the size of the lower case letters as a proportion of the overall letter height, and line length. People simply can't read really small type set in really long lines.
Michael Bierut
Image
Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
Michael Bierut
Image
No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
Michael Bierut
Image
For instance, I assume those carrots we have on our keyboards were there originally to express greater than and less than. Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.
Michael Bierut
Image
Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.
Michael Bierut
Image
BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
Michael Bierut
Image
I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.
Michael Bierut
Image
I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
Michael Bierut
Image
There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.
Michael Bierut
Image
A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
Michael Bierut
Image
Every little job counts. Design counts.
Michael Bierut
Image
The problem contains the solution.
Michael Bierut
Image
I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.
Michael Bierut