Quote

I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.

Michael Bierut

Change background

T
T
T

Change font

TAGS & TOPICS

Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Design
Wanted
Never
Doctrinaire
Enthusiasms
Contradictory
Enthusiasm
Type

More quotes by Michael Bierut

Image
If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
Michael Bierut
Image
The problem contains the solution.
Michael Bierut
Image
I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.
Michael Bierut
Image
Graphic design is the fiction that anticipates the fact.
Michael Bierut
Image
I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
Michael Bierut
Image
I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?
Michael Bierut
Image
Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.
Michael Bierut
Image
The truth about logos is that they are not that hard to do.
Michael Bierut
Image
Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
Michael Bierut
Image
Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.
Michael Bierut
Image
If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.
Michael Bierut
Image
BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
Michael Bierut
Image
Every little job counts. Design counts.
Michael Bierut
Image
I'm not sure about my design work every time.
Michael Bierut
Image
Simplicity, wit, and good typography.
Michael Bierut
Image
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
Michael Bierut
Image
Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
Michael Bierut
Image
A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
Michael Bierut
Image
We get used to things, and we like reading the way we're used to reading.
Michael Bierut
Image
No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
Michael Bierut