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Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Doe
Helps
Best
Express
Ideas
Behinds
Firsts
Behind
First
Words
Something
Helping
Animating
Good
Makes
Readable
Spirit
Typography

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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
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Graphic design is the fiction that anticipates the fact.
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
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Every little job counts. Design counts.
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Simplicity, wit, and good typography.
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
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I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.
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For instance, I assume those carrots we have on our keyboards were there originally to express greater than and less than. Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.
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If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
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I'm not sure about my design work every time.
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BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
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The problem contains the solution.
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The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, Because I like it.
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
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We get used to things, and we like reading the way we're used to reading.
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Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
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I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.
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I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
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If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
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