Quote

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.

Michael Bierut

Change background

T
T
T

Change font

TAGS & TOPICS

Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Doe
Helps
Best
Express
Ideas
Behinds
Firsts
Behind
First
Words
Something
Helping
Animating
Good
Makes
Readable
Spirit
Typography

More quotes by Michael Bierut

Image
The truth about logos is that they are not that hard to do.
Michael Bierut
Image
BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
Michael Bierut
Image
If typography is calling attention to itself, it's taking that attention away from what the words are saying.
Michael Bierut
Image
We get used to things, and we like reading the way we're used to reading.
Michael Bierut
Image
The studies I've seen about readability and legibility tend to focus on a specific set of metrics: size, not just the point size, but things like the size of the lower case letters as a proportion of the overall letter height, and line length. People simply can't read really small type set in really long lines.
Michael Bierut
Image
Graphic design is the fiction that anticipates the fact.
Michael Bierut
Image
Every little job counts. Design counts.
Michael Bierut
Image
Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
Michael Bierut
Image
The problem contains the solution.
Michael Bierut
Image
We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.
Michael Bierut
Image
I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
Michael Bierut
Image
I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
Michael Bierut
Image
For instance, I assume those carrots we have on our keyboards were there originally to express greater than and less than. Then they were adopted by coders, and now they show up all the time in the way email addresses are constructed. At least I think that's what happened.
Michael Bierut
Image
I'm not sure about my design work every time.
Michael Bierut
Image
When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.
Michael Bierut
Image
Simplicity, wit, and good typography.
Michael Bierut
Image
If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
Michael Bierut
Image
I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
Michael Bierut
Image
Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
Michael Bierut
Image
I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.
Michael Bierut