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Every little job counts. Design counts.

Michael Bierut

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Michael Bierut
Age: 54
Designer
Graphic Designer
Cleveland
Ohio
Little
Every
Counts
Design
Jobs
Littles

More quotes by Michael Bierut

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I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
Michael Bierut
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The truth about logos is that they are not that hard to do.
Michael Bierut
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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
Michael Bierut
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Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
Michael Bierut
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Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.
Michael Bierut
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Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.
Michael Bierut
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Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
Michael Bierut
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Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.
Michael Bierut
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The problem contains the solution.
Michael Bierut
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There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.
Michael Bierut
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A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.
Michael Bierut
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No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
Michael Bierut
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I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.
Michael Bierut
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I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.
Michael Bierut
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I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
Michael Bierut
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If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
Michael Bierut
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Graphic design is the fiction that anticipates the fact.
Michael Bierut
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I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
Michael Bierut
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Simplicity, wit, and good typography.
Michael Bierut
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Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.
Michael Bierut